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Relations publiques. De l’instabilité de la notion comme creuset d’émergence de nouvelles pratiques professionnelles

Abstract : The concept of public relations has continuously evolved since its inception. We looked at the founding texts of public relations to understand how universities and professionals appropriate, model, and evolve the concept in line with societal changes and professional challenges. Then we examined the paradigm shift introduced and the new professional practices it spawned.
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https://hal.univ-lorraine.fr/hal-01691269
Contributor : Rudy Hahusseau <>
Submitted on : Tuesday, January 23, 2018 - 5:30:19 PM
Last modification on : Tuesday, October 15, 2019 - 1:28:20 AM

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Violaine Appel, Hélène Boulanger, Alain Lavigne. Relations publiques. De l’instabilité de la notion comme creuset d’émergence de nouvelles pratiques professionnelles. Communication - Information, médias, théories, pratiques, Universite Laval, 2017, 34 (2), ⟨10.4000/communication.7257⟩. ⟨hal-01691269⟩

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