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Congruence effects in sports marketing: Determinants, measures, and outcomes of fit or misfit

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https://hal.univ-lorraine.fr/hal-01696971
Contributor : Cerefige Ul <>
Submitted on : Tuesday, January 30, 2018 - 5:03:03 PM
Last modification on : Monday, March 29, 2021 - 11:30:03 AM

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  • HAL Id : hal-01696971, version 1

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Björn Walliser. Congruence effects in sports marketing: Determinants, measures, and outcomes of fit or misfit. Simon Chadwick; Nicolas Chanavat; Michel Desbordes. Routledge handbook of sports marketing, Routledge Taylor & Francis Group, pp.15-27, 2016, Routledge international handbooks, 978-1-138-82351-8. ⟨hal-01696971⟩

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