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Du marketing transactionnel au marketing communautaire

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https://hal.univ-lorraine.fr/hal-01697338
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Submitted on : Wednesday, January 31, 2018 - 10:37:50 AM
Last modification on : Friday, February 11, 2022 - 12:09:04 PM

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  • HAL Id : hal-01697338, version 1

Citation

Jean-Pierre Mouline. Du marketing transactionnel au marketing communautaire. Pierre Bardelli. Master de l'industrie automobile: Les perspectives de l’industrie automobile européenne face au marché mondial, MA Editions 2015, Master 978-2-8224-0409-9. ⟨hal-01697338⟩

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