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Mass customization in the apparel industry: implication of consumer as co creator and consequences in the production process

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https://hal.univ-lorraine.fr/hal-01741847
Contributor : Beta Ul <>
Submitted on : Friday, March 23, 2018 - 2:46:17 PM
Last modification on : Wednesday, February 24, 2021 - 9:48:02 AM

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  • HAL Id : hal-01741847, version 1

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Laurent Grimal, Philippe Guerlain. Mass customization in the apparel industry: implication of consumer as co creator and consequences in the production process. Journal of Economics and Management, 2014, 15, pp.105-121. ⟨hal-01741847⟩

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