Mass customization in the apparel industry: implication of consumer as co creator and consequences in the production process - Université de Lorraine
Journal Articles Journal of Economics and Management Year : 2014

Mass customization in the apparel industry: implication of consumer as co creator and consequences in the production process

Laurent Grimal
  • Function : Author
  • PersonId : 1244374
Bureau d'Économie Théorique et Appliquée
Philippe Guerlain
  • Function : Author
  • PersonId : 840095
Laboratoire de Physique et Mécanique Textiles

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Humanities and Social Sciences

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https://hal.univ-lorraine.fr/hal-01741847

Submitted on : Friday, March 23, 2018-2:46:17 PM

Last modification on : Friday, September 13, 2024-4:48:04 PM

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hal-01741847 , version 1 (23-03-2018)

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  • HAL Id : hal-01741847 , version 1

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Laurent Grimal, Philippe Guerlain. Mass customization in the apparel industry: implication of consumer as co creator and consequences in the production process. Journal of Economics and Management, 2014, 15, pp.105-121. ⟨hal-01741847⟩

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