Mass customization in the apparel industry: implication of consumer as co creator and consequences in the production process - Université de Lorraine
Journal Articles Journal of Economics and Management Year : 2014

Mass customization in the apparel industry: implication of consumer as co creator and consequences in the production process

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Dates and versions

hal-01741847 , version 1 (23-03-2018)

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  • HAL Id : hal-01741847 , version 1

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Laurent Grimal, Philippe Guerlain. Mass customization in the apparel industry: implication of consumer as co creator and consequences in the production process. Journal of Economics and Management, 2014, 15, pp.105-121. ⟨hal-01741847⟩
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