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Master thesis

L'innovation au service du tourisme : exemple à Briançon

Abstract : Briançon city wants to integrate a new tourism offer in its territory to increase its attractiveness. "Bicycles & Discoveries" appears as an ideal concept to expand a tourist clientele who monitors compliance with environmental and always looking for novelty. This offering provides the use of an electric VTC, a possible innovative sport product, as a means of transportation to discover the cultural sites of Briançon (Forts Vauban, the Chapels, the dials etc..). It aims at diversifying from other competing jurisdictions/territories and thus be more original. Is "Bicycles & Discoveries" an innovative touristic offer ? The answer will be given once the organization in place and evaluated as a T +1. In this study will be discussed the identification of various criterias, on which the offer "Bicycles & Discovery" must offer a quality service to tourists, and thereby maximize its chances of success as an innovative touristic offer.
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Master thesis
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Submitted on : Tuesday, May 29, 2018 - 3:14:59 PM
Last modification on : Saturday, April 30, 2022 - 4:03:06 PM

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  • HAL Id : hal-01802629, version 1



Bérengère Boës. L'innovation au service du tourisme : exemple à Briançon. Sociologie. 2010. ⟨hal-01802629⟩



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