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Master thesis

Le renforcement de la stratégie de communication du club de football professionnel de l'Estac à Troyes

Abstract : This report has for objective to present the intensification of the communications strategy of the club of professional football of the ESTAC, so internally as in external. The clubs of football convey values and are for cities, departments and regions, symbols. Consequently, ambassadors at the national level. A club cultivates its image to the everyday life to be positively collected by its environment. The choice of the supports of communication and the given means must thus be coherent. Such was the objective of the creation of the graphic charter. This one had to respect the troyennes values declined on all the supports of communication. This mission was translated by a valuation of supports used with the aim of facilitating the usage in everyday life.
Document type :
Master thesis
File URL :
http://docnum.univ-lorraine.fr/prive/SCDSCI_M_2008_BODENAN_JEREMY.pdf
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https://hal.univ-lorraine.fr/hal-01804322
Contributor : Memoires Ul <>
Submitted on : Thursday, May 31, 2018 - 4:11:11 PM
Last modification on : Monday, October 19, 2020 - 2:42:04 PM

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  • HAL Id : hal-01804322, version 1

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Citation

Jérémy Bodénan. Le renforcement de la stratégie de communication du club de football professionnel de l'Estac à Troyes. Sociologie. 2008. ⟨hal-01804322⟩

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