L’implication des entreprises dans le sport, est-elle une réelle stratégie d’investissement ou un simple outil de communication ?

Abstract : Sponsoring, companies, territory, events, sport, sponsorship, sport teams, investment Companies’ Investment in the sport area does exist. The decrease of local authorities’ investments in sports embodies important issues in the sport area. So it will have to be organized in a way it can make companies new offers with new ways of communication, in order to glorify the companies and surprise its customers and future customers. In the associative world, professional sport, international big events or local events, companies are omnipresent. So what does their strategy represent?
Document type :
Master thesis
File URL :
http://docnum.univ-lorraine.fr/public/BUS_M_2016_HOCQUET_MARIE.pdf
Complete list of metadatas

https://hal.univ-lorraine.fr/hal-01824744
Contributor : Memoires Ul <>
Submitted on : Wednesday, June 27, 2018 - 3:13:27 PM
Last modification on : Thursday, June 28, 2018 - 1:04:13 AM
Long-term archiving on : Thursday, September 27, 2018 - 1:31:53 AM

File

BUS_M_2016_HOCQUET_MARIE.pdf
Files produced by the author(s)

Identifiers

  • HAL Id : hal-01824744, version 1

Collections

Citation

Marie Hocquet. L’implication des entreprises dans le sport, est-elle une réelle stratégie d’investissement ou un simple outil de communication ?. Sociologie. 2016. ⟨hal-01824744⟩

Share

Metrics

Record views

116

Files downloads

310