Comment un organisme tel qu’un Office de Tourisme peut-il insuffler une dynamique a un territoire grâce au sport et au VTT en particulier ? l’exemple des Deux Alpes

Abstract : Based on internal observations from Les Deux Alpes Tourist Office, this report demonstrates the major role played by it in dynamics of its territory, particularly through the organization of sports events. Then, this document will deal with the importance of identifying a mountainous territory and how much matters the definition of its targets in order to provide sporty image to the Deux Alpes resort and increase its notoriety. A thought is also devoted to the actual impact of the flagship activity during summer season: the mountain bike. Finally, some improvements which could optimize the Tourist Office sports event will be proposed.
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Master thesis
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http://docnum.univ-lorraine.fr/public/BUS_M_2015_WAGNER_FLORIAN.pdf
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Florian Wagner. Comment un organisme tel qu’un Office de Tourisme peut-il insuffler une dynamique a un territoire grâce au sport et au VTT en particulier ? l’exemple des Deux Alpes. Sociologie. 2015. ⟨hal-01827776⟩

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