Quelles stratégies de développement, l'association A' venir doit-elle utiliser pour mener à bien le projet « Aux Stades, Citoyens ! » ?

Abstract : This report has for theme, the strategy of development that an association must use to develop a sports project. It will allow to innovate in terms of communication and to identify new targets for the development of project "For Stadiums, Citizens ! ». To do it, an analysis of the context was established and we have identified the actors of the project to understand their issues and goals. The citizenship is at the heart of the current events, and the sport is a good means " to get messages ", because it collects several generations (there are also many young children, and adults). This report concentrated on the communication through the sport, in particular the citizenship by the football. For that purpose, it was essential to identify potential targets for sports project, that is why it's necessary to use the good communications tools to develop it and innovate with a new public.
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Master thesis
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http://docnum.univ-lorraine.fr/public/BUS_M_2013_LAVARENNE_MAXIME.pdf
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Maxime Lavarenne. Quelles stratégies de développement, l'association A' venir doit-elle utiliser pour mener à bien le projet « Aux Stades, Citoyens ! » ?. Sociologie. 2013. ⟨hal-01866099⟩

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