The capacity to visually represent innovative product/service ideas and concepts as well as usage scenarios while anticipating the resulting User eXperience (UX) is extremely critical in order to ensure innovation success. Our previous empirical studies on low-cost Immersive Virtual Environments (IVE), and, more recently, on Immersive Collaborative Environments (ICE) have unveiled the great potential of 'close-to-real-life' immersion. It fulfills the necessary level of realism in order to engage and facilitate stakeholders' contribution to alternative solutions and usage scenarios. Therefore, this paper is intended to present our ICE framework that could be used in investigations of Immersive and Collaborative performances. * CCS CONCEPTS • General and reference → Evaluation • Human-centered computing → Virtual reality • Human-centered computing → Collaborative interaction • Human-centered computing → Mixed / augmented reality • Human-centered computing → Interaction design process and methods • Human-centered computing → User interface design