En quoi un événement sportif est-il de nos jours exposé à des enjeux de responsabilité sociale et de développement durable autant que sa vocation économique ?

Abstract : This project/essay deals with two wide-ranging topics. First, it enables us to understand characteristics and evolution of a sporting event over the past few years. Indeed, the word "event" corresponds tightly to the economic woes and the volunteer to increase profits. Thus, it is getting tougher to analyze. Motivation and organizers' motivation are difficult to understand. Second, the essay draws our attention on a new important stake that spotlights environment, social, societal criteria in the core business activity or sport event. It is more commonly used by the word: CSR i.e. Corporate Social Responsibility. To remain sustainable and legitimate the using of sport, sports organizations are increasingly compulsory to insert ethics forecasts in their global strategy. Therefore, we carry out a survey on professionals and actors panel coming from different background such as sport event, sport movement, federations, professional clubs and even associations to understand and identify their visions, action in order to broaden our thinking and measure their investment degree. The goal is to show that we are passing from sport marketing to a responsible marketing.
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Master thesis
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http://docnum.univ-lorraine.fr/public/BUS_M_2012_DROUHIN_ANTHONY.pdf
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Anthony Drouhin. En quoi un événement sportif est-il de nos jours exposé à des enjeux de responsabilité sociale et de développement durable autant que sa vocation économique ?. Sociologie. 2012. ⟨hal-01872569⟩

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