Le sport féminin en pleine évolution représente-il un tremplin pour le sponsoring sportif ?

Abstract : Sport sponsoring and women sport, the birth of a market with a high growth potential. The womens status in the society and in sport is changing fastly. Women sport becomes professional what is a natural consequence of these evolutions. In this paper we will tackel the evolution of the women sports clubs and the growth of the investments in womens sport. The womens sport market changes and becomes more structured, but we can't make today any expectations about the consequences on the womens sport and its growth in the next years. Case to follow?
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Master thesis
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Aurélien Klein. Le sport féminin en pleine évolution représente-il un tremplin pour le sponsoring sportif ?. Sociologie. 2012. ⟨hal-01872798⟩

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