La notion de rentabilité dans un évènementiel sportif local : nature, influence, et impact auprès des partenaires

Abstract : The aim of this paper is to identify the notion of profitability, put in a report to a local sport events, and to assess the impact of that on the decision-making process by checking the effect it can have on sporting event. The main idea is basically to show that profitability is an essential element, but it is often misused, so it should not be perceived as a unique financial aspect. The demonstration was the subject of two case studies, with a calculation for the company and its Batigère Investment Fair in Nancy Basket and one for the town of Vitry le Francois, with the sponsorship of the race "Paris-Colmar. "the challenge was also to perceive the usefulness of a tool to demonstrate the return on investment on a specific purpose and to check the relevance of this hypothetical tool for decision support.
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Master thesis
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http://docnum.univ-lorraine.fr/public/SCDSCI_M_2011_BOUQUET_ROMAIN.pdf
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Romain Bouquet. La notion de rentabilité dans un évènementiel sportif local : nature, influence, et impact auprès des partenaires. Sociologie. 2011. ⟨hal-01877857⟩

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