Développement d'une stratégie web au sein d'un professionnel du secteur financier

Abstract : This paper aims to answer in a global approach, the question “How to develop a web strategy within a financial sector professionals?” which is part of the firm’s desire, to expand its reputation and the interest of the public in Luxembourg. My main mission at the company Capital at Work Foyer Group was the recasting of their website. During different researches I recognized the importance for today’s companies to use other Internet tools to become known. To achieve the target set by the firm we had to look further and analyzed other existing tools to develop a web strategy. We begin our study with a presentation of the context by showing that it influences the development of a web strategy, completed by a study of existing and works already done in CapitalatWork Foyer Group. Then we will study various existing tools for companies which want to create a web strategy. Finally, and in order to answer our question, we will suggest a web marketing strategy which will contain the recast of the website and the use of other Internet tools like social networks and a professional blog
Document type :
Master thesis
File URL :
http://docnum.univ-lorraine.fr/prive/ESM_M_2010_GREFF_CHRISTOPHE.pdf
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https://hal.univ-lorraine.fr/hal-01947360
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Submitted on : Thursday, December 6, 2018 - 4:46:29 PM
Last modification on : Friday, December 7, 2018 - 1:01:40 AM

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  • HAL Id : hal-01947360, version 1

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Citation

Christophe Greff. Développement d'une stratégie web au sein d'un professionnel du secteur financier. Gestion et management. 2011. ⟨hal-01947360⟩

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