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Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands

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https://hal.univ-lorraine.fr/hal-02169791
Contributor : Mathieu Kacha <>
Submitted on : Monday, July 1, 2019 - 3:01:26 PM
Last modification on : Monday, March 29, 2021 - 11:30:05 AM

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Johan Karremans, Mathieu Kacha, Jean-Luc Herrmann, Christophe Vermeulen, Olivier Corneille. Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands. Journal of Consumer Marketing, Emerald, 2016, 33 (5), pp.354-363. ⟨10.1108/JCM-11-2014-1236⟩. ⟨hal-02169791⟩

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