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Nudge: A relevant communication tool adapted for agile innovation

Abstract : This research aims to show the interest of nudges as a communication tool for organizations involved in an agile innovation approach. It describes how the flexibility, adaptability and low cost of nudges strengthen the ability of the organizations that use them to improve their agility. From a literature review on the nudges and agile innovation concepts, we propose a typology of nudges with a managerial orientation. Based on this typology we show in a last section how nudges represent a tool that is perfectly suited to innova- tive organizations wishing to develop their agility, whether in the context of their communications to their employees or their customers. Lastly, research perspectives are envisaged around the concept of agile communication.
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https://hal.univ-lorraine.fr/hal-02169825
Contributor : CHRISTIAN DIANOUX Connect in order to contact the contributor
Submitted on : Monday, July 1, 2019 - 3:15:38 PM
Last modification on : Friday, September 2, 2022 - 9:57:58 AM

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Christian Dianoux, Sandrine Heitz-Spahn, Béatrice Siadou-Martin, Géraldine Thévenot, Hélène Yildiz. Nudge: A relevant communication tool adapted for agile innovation. Journal of Innovation Economics & Management, De Boeck Supérieur 2019, 28 (1), pp.7. ⟨10.3917/jie.028.0007⟩. ⟨hal-02169825⟩

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