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Mathieu Kacha : Connect in order to contact the contributor
https://hal.univ-lorraine.fr/hal-02169873
Submitted on : Monday, July 1, 2019-3:31:04 PM
Last modification on : Tuesday, September 12, 2023-2:14:15 PM
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- HAL Id : hal-02169873 , version 1
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Margot Racat, Mathieu Kacha. An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention. Academy of Marketing Science Annual Conference, May 2019, Vancouver, Canada. ⟨hal-02169873⟩
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