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Conference papers

An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention

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https://hal.univ-lorraine.fr/hal-02169873
Contributor : Mathieu Kacha Connect in order to contact the contributor
Submitted on : Monday, July 1, 2019 - 3:31:04 PM
Last modification on : Thursday, February 17, 2022 - 12:18:04 PM

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  • HAL Id : hal-02169873, version 1

Citation

Margot Racat, Mathieu Kacha. An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention. Academy of Marketing Science Annual Conference, May 2019, Vancouver, Canada. ⟨hal-02169873⟩

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