An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention - Université de Lorraine Access content directly
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An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention

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hal-02169873 , version 1 (01-07-2019)

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  • HAL Id : hal-02169873 , version 1

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Margot Racat, Mathieu Kacha. An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention. Academy of Marketing Science Annual Conference, May 2019, Vancouver, Canada. ⟨hal-02169873⟩
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