An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention

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Conference papers
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https://hal.univ-lorraine.fr/hal-02169873
Contributor : Mathieu Kacha <>
Submitted on : Monday, July 1, 2019 - 3:31:04 PM
Last modification on : Tuesday, July 2, 2019 - 1:32:09 AM

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  • HAL Id : hal-02169873, version 1

Citation

Margot Racat, Mathieu Kacha. An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention. Academy of Marketing Science Annual Conference, May 2019, Vancouver, Canada. ⟨hal-02169873⟩

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