Journal Articles
Recherche et Applications en Marketing (French Edition)
Year : 2001
CHRISTIAN DIANOUX : Connect in order to contact the contributor
https://hal.univ-lorraine.fr/hal-02169874
Submitted on : Monday, July 1, 2019-3:32:21 PM
Last modification on : Wednesday, September 14, 2022-3:10:06 AM
Cite
C. Dianoux, J.-L. Herrmann. L'influence de la publicite comparative sur la memorisation et les attitudes: Experimentation dans le contexte francais. Recherche et Applications en Marketing (French Edition), 2001, 16 (2), pp.33-50. ⟨10.1177/076737010101600203⟩. ⟨hal-02169874⟩
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