The influence and potential of pragmatism in consumer research: making a revolution using “old ways of thinking” - Université de Lorraine Access content directly
Conference Papers Year : 2016

The influence and potential of pragmatism in consumer research: making a revolution using “old ways of thinking”

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hal-02169875 , version 1 (01-07-2019)

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  • HAL Id : hal-02169875 , version 1

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Adrien Bailly, Loic Comino. The influence and potential of pragmatism in consumer research: making a revolution using “old ways of thinking”. Consumer Culture Theory Conference, 2016, Lille, France. ⟨hal-02169875⟩
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