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The influence and potential of pragmatism in consumer research: making a revolution using “old ways of thinking”

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https://hal.univ-lorraine.fr/hal-02169875
Contributor : Loïc Comino Connect in order to contact the contributor
Submitted on : Monday, July 1, 2019 - 3:32:56 PM
Last modification on : Monday, March 29, 2021 - 11:30:03 AM

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  • HAL Id : hal-02169875, version 1

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Adrien Bailly, Loic Comino. The influence and potential of pragmatism in consumer research: making a revolution using “old ways of thinking”. Consumer Culture Theory Conference, 2016, Lille, France. ⟨hal-02169875⟩

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