A dual process perspective on congruent and incongruent placements as an advertising tactic

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https://hal.univ-lorraine.fr/hal-02169929
Contributor : Mathieu Kacha <>
Submitted on : Monday, July 1, 2019 - 3:50:49 PM
Last modification on : Tuesday, July 2, 2019 - 1:31:36 AM

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Claas Christian Germelmann, Jean‐luc Herrmann, Mathieu Kacha, Peter Darke, Schapfl Jessica. A dual process perspective on congruent and incongruent placements as an advertising tactic. Academy of Marketing Science Annual Conference, May 2018, New-Orleans, United States. ⟨hal-02169929⟩

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