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Communication Dans Un Congrès Année : 2018

A dual process perspective on congruent and incongruent placements as an advertising tactic

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hal-02169929 , version 1 (01-07-2019)

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  • HAL Id : hal-02169929 , version 1

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Claas Christian Germelmann, Jean‐luc Herrmann, Mathieu Kacha, Peter Darke, Schapfl Jessica. A dual process perspective on congruent and incongruent placements as an advertising tactic. Academy of Marketing Science Annual Conference, May 2018, New-Orleans, United States. ⟨hal-02169929⟩
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