Conference Papers
Year : 2018
Mathieu Kacha : Connect in order to contact the contributor
https://hal.univ-lorraine.fr/hal-02169929
Submitted on : Monday, July 1, 2019-3:50:49 PM
Last modification on : Tuesday, September 12, 2023-2:14:15 PM
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- HAL Id : hal-02169929 , version 1
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Claas Christian Germelmann, Jean‐luc Herrmann, Mathieu Kacha, Peter Darke, Schapfl Jessica. A dual process perspective on congruent and incongruent placements as an advertising tactic. Academy of Marketing Science Annual Conference, May 2018, New-Orleans, United States. ⟨hal-02169929⟩
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