Skip to Main content Skip to Navigation
Journal articles

The economics of free newspapers: the business value of banal cosmopolitanism in the city of flows

Abstract : A new phase of print capitalism was launched at the transitionfrom the twentieth to the twenty-first century with the appearanceof free dailies circulated in the large cities of the Western world.The market performance of this form of press depends strongly onthe non-price quality of its news, which is produced for and usedby a public that accepts its reading will be interrupted by adverts.However, what are the socio-cultural frames within which this non-price quality is defined? The current article explores the value of“banal cosmopolitanism”as a driving force of this non-price qual-ity. The investigation is based on a case study of the newspaperL’essentielin Luxembourg.
Complete list of metadatas

https://hal.univ-lorraine.fr/hal-02400691
Contributor : Julien Recouvreur <>
Submitted on : Monday, December 9, 2019 - 4:06:08 PM
Last modification on : Tuesday, December 17, 2019 - 2:28:33 AM

Identifiers

Collections

Citation

Christian Lamour, Nathalie Lorentz. The economics of free newspapers: the business value of banal cosmopolitanism in the city of flows. Journal of Media Business Studies, Media Management and Transformation Centre, 2019, 16 (2), pp.110-125. ⟨10.1080/16522354.2019.1616376⟩. ⟨hal-02400691⟩

Share

Metrics

Record views

31