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Article Dans Une Revue Journal of Media Business Studies Année : 2019

The economics of free newspapers: the business value of banal cosmopolitanism in the city of flows

Résumé

A new phase of print capitalism was launched at the transitionfrom the twentieth to the twenty-first century with the appearanceof free dailies circulated in the large cities of the Western world.The market performance of this form of press depends strongly onthe non-price quality of its news, which is produced for and usedby a public that accepts its reading will be interrupted by adverts.However, what are the socio-cultural frames within which this non-price quality is defined? The current article explores the value of“banal cosmopolitanism”as a driving force of this non-price qual-ity. The investigation is based on a case study of the newspaperL’essentielin Luxembourg.
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Dates et versions

hal-02400691 , version 1 (09-12-2019)

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Christian Lamour, Nathalie Lorentz. The economics of free newspapers: the business value of banal cosmopolitanism in the city of flows. Journal of Media Business Studies, 2019, 16 (2), pp.110-125. ⟨10.1080/16522354.2019.1616376⟩. ⟨hal-02400691⟩
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