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How Important are Home Country Environments? Their Impact on Resources’ Allocation and Export Performance

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https://hal.univ-lorraine.fr/hal-02537641
Contributor : Camilia Boulegriblet Connect in order to contact the contributor
Submitted on : Thursday, April 9, 2020 - 1:35:24 AM
Last modification on : Friday, September 2, 2022 - 9:57:55 AM

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  • HAL Id : hal-02537641, version 1

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Raluca Mogos Descotes, Björn Walliser, Irena Vida, Hartmut Holzmṻller, Dora Trikki. How Important are Home Country Environments? Their Impact on Resources’ Allocation and Export Performance. AMA (American Marketing Association) Global Marketing SIG Conference, May 2019, Buenos Aires, Argentina. ⟨hal-02537641⟩

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