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How Important are Home Country Environments? Their Impact on Resources’ Allocation and Export Performance

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https://hal.univ-lorraine.fr/hal-02537641
Contributor : Camilia Boulegriblet <>
Submitted on : Thursday, April 9, 2020 - 1:35:24 AM
Last modification on : Friday, November 13, 2020 - 10:02:02 AM

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  • HAL Id : hal-02537641, version 1

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Raluca Mogos Descotes, Björn Walliser, Irena Vida, Hartmut Holzmṻller, Dora Trikki. How Important are Home Country Environments? Their Impact on Resources’ Allocation and Export Performance. AMA (American Marketing Association) Global Marketing SIG Conference, May 2019, Buenos Aires, Argentina. ⟨hal-02537641⟩

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