A New Approach to the Relationship Between the Importer-Tailored Export Marketing Mix and Exporter Performance - Université de Lorraine Access content directly
Conference Papers Year : 2018
No file

Dates and versions

hal-02537643 , version 1 (09-04-2020)

Identifiers

  • HAL Id : hal-02537643 , version 1

Cite

Claude Obadia, Raluca Mogos Descotes, Irena Vida, Dora Trikki. A New Approach to the Relationship Between the Importer-Tailored Export Marketing Mix and Exporter Performance. AMA Global Marketing SIG Conference, May 2018, Santorini, Greece. ⟨hal-02537643⟩
12 View
0 Download

Share

Gmail Facebook X LinkedIn More