A New Approach to the Relationship Between the Importer-Tailored Export Marketing Mix and Exporter Performance - Archive ouverte HAL Access content directly
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A New Approach to the Relationship Between the Importer-Tailored Export Marketing Mix and Exporter Performance

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hal-02537643 , version 1 (09-04-2020)

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  • HAL Id : hal-02537643 , version 1

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Claude Obadia, Raluca Mogos Descotes, Irena Vida, Dora Trikki. A New Approach to the Relationship Between the Importer-Tailored Export Marketing Mix and Exporter Performance. AMA Global Marketing SIG Conference, May 2018, Santorini, Greece. ⟨hal-02537643⟩
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