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https://hal.univ-lorraine.fr/hal-02537643
Submitted on : Thursday, April 9, 2020-1:41:37 AM
Last modification on : Friday, February 11, 2022-12:09:03 PM
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- HAL Id : hal-02537643 , version 1
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Claude Obadia, Raluca Mogos Descotes, Irena Vida, Dora Trikki. A New Approach to the Relationship Between the Importer-Tailored Export Marketing Mix and Exporter Performance. AMA Global Marketing SIG Conference, May 2018, Santorini, Greece. ⟨hal-02537643⟩
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