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A New Approach to the Relationship Between the Importer-Tailored Export Marketing Mix and Exporter Performance

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https://hal.univ-lorraine.fr/hal-02537643
Contributor : Camilia Boulegriblet Connect in order to contact the contributor
Submitted on : Thursday, April 9, 2020 - 1:41:37 AM
Last modification on : Monday, March 29, 2021 - 11:30:05 AM

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  • HAL Id : hal-02537643, version 1

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Claude Obadia, Raluca Mogos Descotes, Irena Vida, Dora Trikki. A New Approach to the Relationship Between the Importer-Tailored Export Marketing Mix and Exporter Performance. AMA Global Marketing SIG Conference, May 2018, Santorini, Greece. ⟨hal-02537643⟩

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