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Consumers Online: Introducing the Online Reputation as a New Segmentation Criterion

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hal-02537788 , version 1 (09-04-2020)

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  • HAL Id : hal-02537788 , version 1

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Youness Chebli. Consumers Online: Introducing the Online Reputation as a New Segmentation Criterion. American Marketing Association, Aug 2017, San Francisco, United States. ⟨hal-02537788⟩
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