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Consumers Online: Introducing the Online Reputation as a New Segmentation Criterion

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https://hal.univ-lorraine.fr/hal-02537788
Contributor : Camilia Boulegriblet <>
Submitted on : Thursday, April 9, 2020 - 7:49:36 AM
Last modification on : Tuesday, November 10, 2020 - 4:38:10 PM

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  • HAL Id : hal-02537788, version 1

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Youness Chebli. Consumers Online: Introducing the Online Reputation as a New Segmentation Criterion. American Marketing Association, Aug 2017, San Francisco, United States. ⟨hal-02537788⟩

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