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Rationality and Emotionality of Sponsorship Negotiations. Managerial Approaches to Sponsorship Decision-Making

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https://hal.univ-lorraine.fr/hal-02981426
Contributor : Bjorn Walliser <>
Submitted on : Wednesday, October 28, 2020 - 3:03:56 AM
Last modification on : Wednesday, October 28, 2020 - 3:32:32 AM

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  • HAL Id : hal-02981426, version 1

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Bjorn Walliser, Claas Christian Germelmann. Rationality and Emotionality of Sponsorship Negotiations. Managerial Approaches to Sponsorship Decision-Making. Marketing Review St. Gallen, 2019. ⟨hal-02981426⟩

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