Book Section
Year : 2020
Helene Yildiz : Connect in order to contact the contributor
https://hal.univ-lorraine.fr/hal-03006276
Submitted on : Sunday, November 15, 2020-6:19:06 PM
Last modification on : Tuesday, September 12, 2023-2:14:15 PM
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- HAL Id : hal-03006276 , version 1
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Nizar Ayed, Helene Yildiz, Komivi Afawubo. La fidélisation du « touriste shopper» de montres de luxe par la communication évènementielle. Direct to consumer: à la conquête du client horloger, 2020, 978-2-606-01945-7. ⟨hal-03006276⟩
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