Impact of Nudity in Advertisements: Comparison of the First Results from Spain, France and the Czech Republic - Université de Lorraine
Book Sections Year : 2008

Impact of Nudity in Advertisements: Comparison of the First Results from Spain, France and the Czech Republic

Christian Dianoux
Centre Européen de Recherche en Economie Financière et Gestion des Entreprises
Zdenek Linhart
  • Function : Author
Jana Kettnerová
  • Function : Author

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Humanities and Social Sciences

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https://hal.univ-lorraine.fr/hal-03011063

Submitted on : Tuesday, November 17, 2020-10:57:17 PM

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hal-03011063 , version 1 (17-11-2020)

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Christian Dianoux, Zdenek Linhart, Jana Kettnerová. Impact of Nudity in Advertisements: Comparison of the First Results from Spain, France and the Czech Republic. Business Strategies for Economies in Transition: Book of Readings on CEE Countries, Cambridge Scholars Publishing, pp.184-198, 2008. ⟨hal-03011063⟩

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