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Master thesis

Avertissement des consommateurs à la présence de placements de produit : revue de la littérature et voies de recherche

Abstract : Product placement is nowadays a common practice especially due to its integration into editorial content which is making it quite tough to understand the willingness to convaince. In order to respect consumer rights about being aware of their exposure to advertisement and especially to the hidden and sneaky ones, regulation instances set up policies forcing advertisers to warn consumers about the existence of product placement. Many searchers wrote articles on the topic but it is yet impossible to find a synthesized one. This is the actual purpose of this study listing all articles related to product placement disclosure and emphasizing some unexplored topics. Throughout a review of 32 articles from the EBSCOhost database dealing with warning consumers about the existence of product placement, this thesis is highlighting the opportunities of research on the subject.
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https://hal.univ-lorraine.fr/hal-03018589
Contributor : Camilia Boulegriblet <>
Submitted on : Monday, November 23, 2020 - 2:44:43 AM
Last modification on : Monday, March 29, 2021 - 11:30:03 AM

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  • HAL Id : hal-03018589, version 1

Citation

Camilia Boulegriblet. Avertissement des consommateurs à la présence de placements de produit : revue de la littérature et voies de recherche. Gestion et management. 2020. ⟨hal-03018589⟩

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