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Consumer consideration of sponsor brands they do not remember

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https://hal.univ-lorraine.fr/hal-03031683
Contributor : Mathieu Kacha <>
Submitted on : Monday, November 30, 2020 - 3:38:07 PM
Last modification on : Tuesday, December 1, 2020 - 3:47:06 AM

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Jean-Luc Herrmann, Bjorn Walliser, Mathieu Kacha. Consumer consideration of sponsor brands they do not remember. International Journal of Advertising, Taylor & Francis (Routledge), 2015, 30 (2), pp.259-281. ⟨10.2501/IJA-30-2-259-281⟩. ⟨hal-03031683⟩

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