Similarity: a conceptual clarification and examination of the influence on cognitive processes from a grounded perspective - Université de Lorraine
Conference Papers Year : 2020

Similarity: a conceptual clarification and examination of the influence on cognitive processes from a grounded perspective

Margot Racat
  • Function : Author
Institut pour le Développement et la Recherche d'Action Commerciale
Mathieu Kacha
Centre Européen de Recherche en Economie Financière et Gestion des Entreprises
Sonia Capelli
CV
Brad Carlson
  • Function : Author

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Business administration

Mathieu Kacha  : Connect in order to contact the contributor

https://hal.univ-lorraine.fr/hal-03032474

Submitted on : Monday, November 30, 2020-8:25:29 PM

Last modification on : Thursday, October 26, 2023-12:42:03 PM

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hal-03032474 , version 1 (30-11-2020)

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  • HAL Id : hal-03032474 , version 1

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Margot Racat, Mathieu Kacha, Sonia Capelli, Brad Carlson. Similarity: a conceptual clarification and examination of the influence on cognitive processes from a grounded perspective. Academy of Marketing Science Annual Conference, Dec 2020, Coral Gables, Floride, Etats-Unis (moved online because of Covid 19), United States. ⟨hal-03032474⟩

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