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Communication Dans Un Congrès Année : 2020

Similarity: a conceptual clarification and examination of the influence on cognitive processes from a grounded perspective

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hal-03032474 , version 1 (30-11-2020)

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  • HAL Id : hal-03032474 , version 1

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Margot Racat, Mathieu Kacha, Sonia Capelli, Brad Carlson. Similarity: a conceptual clarification and examination of the influence on cognitive processes from a grounded perspective. Academy of Marketing Science Annual Conference, Dec 2020, Coral Gables, Floride, Etats-Unis (moved online because of Covid 19), United States. ⟨hal-03032474⟩
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