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Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands

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Abstract

This research provides one of the first attempts to ex- plore whether and how over-satiation may affect con- sumer responses to advertising. We showed that a state of over-satiation negatively affected evaluations and buying intentions of advertised brands of the over-con- sumed product.
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Dates and versions

hal-03032480 , version 1 (30-11-2020)

Identifiers

  • HAL Id : hal-03032480 , version 1

Cite

Christophe Vermeulen, Johan C. Karremans, Mathieu Kacha, Jean-Luc Herrmann, Olivier Corneille. Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands. 18th General Meeting of the European Association of Social Psychology (EASP 2017), Jul 2017, Grenade, Spain. ⟨hal-03032480⟩
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