Christophe Vermeulen, Johan C. Karremans, Mathieu Kacha, Jean-Luc Herrmann, Olivier Corneille. Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands.
18th General Meeting of the European Association of Social Psychology (EASP 2017), Jul 2017, Grenade, Spain.
⟨hal-03032480⟩