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Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands

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https://hal.univ-lorraine.fr/hal-03032480
Contributor : Mathieu Kacha Connect in order to contact the contributor
Submitted on : Monday, November 30, 2020 - 8:30:07 PM
Last modification on : Monday, March 29, 2021 - 11:30:05 AM

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  • HAL Id : hal-03032480, version 1

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Christophe Vermeulen, Johan C. Karremans, Mathieu Kacha, Jean-Luc Herrmann, Olivier Corneille. Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands. 18th General Meeting of the European Association of Social Psychology (EASP 2017), Jul 2017, Grenade, Spain. ⟨hal-03032480⟩

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