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Le téléachat : conjonctures politico-économiques, esthétisations et jugements socio-médiatiques

Abstract : If the emissions of teleshopping succeeded, so-so, in giving way within the French television landscape by being inspired by Italian and American models which preceded them, did they for all that succeed in conquering the televiewers ? and the consumers generally ? so advantageously as the societies which produce them claim it ? This question implies several angles of analyses which we sounded to understand the modes of functioning of an innovative television program and a distribution network inclined to arouse new manners to consume. So, by taking into account politico-economic and sociocultural factors which influence the emissions of teleshopping, we examined the reasons and the consequences of their development on Italian, American and French television channels ; then we estimated ? from a corpus of emissions diffuse on French private and thematic channels ? the capacity of the broadcasting authority in stage setting the environment of sale to make sensitive the televiewers in the offers that she suggests and estimating their faculty of attraction ; finally, we determined ? thanks to the exploitation of articles, groups of discussion and parodies ? the reach of their popularity to encircle which types of emissions make debate and how these are perceived by public. These three axes, different but additional, allowed to observe and to decipher the constituent elements of a television program which, winning in fame, eventually moulted into a real mediatic and commercial institution on a international scale
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Submitted on : Thursday, March 29, 2018 - 11:57:41 AM
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  • HAL Id : tel-01748986, version 1



Stéphanie Hurez. Le téléachat : conjonctures politico-économiques, esthétisations et jugements socio-médiatiques. Sciences de l'information et de la communication. Université Paul Verlaine - Metz, 2007. Français. ⟨NNT : 2007METZ020L⟩. ⟨tel-01748986⟩



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