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La professionnalisation du management de l'information et de la communication en entreprise : l'émergence des directeurs de communication

Abstract : Analysing professionalisation reveals a complex mechanism, involving the production of an activity as well as its value, the search for a stabilisation together with the triggering of contest ; hence a study towards elaborating an agreement on a professional form. The emergence of the directors of communication is in line with the history of public relation professions. The latter have adjusted to an evolution over wich they had incomplete control, despite regulations and attempts to monopolisation, through associations and professional code od ethics. They have thus called up a rhetoric borrowing mainly from the civic register, in reference to the words of information, and extented their boundaries to the milits of what is acceptable from the viewpoint of the arguments at the basis of the "relationist" model. These limits will be overstepped bu some communication leaders ; they acquire significant visibility, closely related to the extension of their field of activities and the recognition of their strategic role, legitimized by an explicit compromise in the trade register. This movement is translated into a wealth of surveys on the professions of communication. their study sheds light on certain tensions between different models, tensions relative to the definition of the qualifications, the conditions of admission, and the definition of the scopes of activities. The surveys finally show how the "dircom" model becomes prevalent. This succes in achieved through the institution of the "dircom" locality. Its study makes it possible to feature wxho works on the construction, the circulation of the dominant model, and the regulation of the tensions within and without the firm. The transformations of the professions are also linked with the evolution of the techniques of social mediation, and that of firm values
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Jacques Walter. La professionnalisation du management de l'information et de la communication en entreprise : l'émergence des directeurs de communication. Sociologie. Université Paul Verlaine - Metz, 1993. Français. ⟨NNT : 1993METZ002L⟩. ⟨tel-01775505⟩



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