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Theses

L'influence des publicités comparatives sur le comportement du consommateur :

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https://hal.univ-lorraine.fr/tel-01776227
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Submitted on : Tuesday, April 24, 2018 - 3:54:59 PM
Last modification on : Tuesday, November 24, 2020 - 6:10:02 PM
Long-term archiving on: : Wednesday, September 19, 2018 - 5:43:11 PM

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1999NAN22001_1.pdf
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  • HAL Id : tel-01776227, version 1

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Christian Dianoux. L'influence des publicités comparatives sur le comportement du consommateur :. Gestion et management. Université Nancy 2, 1999. Français. ⟨NNT : 1999NAN22001⟩. ⟨tel-01776227⟩

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