Analyse de l'image publicitaire de l’aliment dans la presse écrite : ses relations avec le comportement du consommateur et les données nutritionnelles

Abstract : This study is leading with the analysis of food advertisings pictures published in magazines and concerning food and drinks, excepted alcoholic drinks. it objective is: - in the one hand to evaluate the importance of their relationships to social-cultural, socio-economics, religious, psychological, physiological and nutritional factors of consumers food behavior - in the other hand to investigate their coherence with the scientific nutritional knowledge. The data have been collected during one year (from years 1990 to 1991) in various French magazines for general public. A general review of the actual knowledge concerning the several which have an influence on the food behavior is presented in the first part. The second part takes stocks of the economical situation of french food factories and the specificity of the food marketing is pointed out. Afterwards the French markets for the foods quoted in food advertising pictures are described in details. Finally the data of our own analytic and synthetic study of these pictures are presented: analysis according to each type of foods, typing of the motivations incited evaluation of their respective importance. This study shows: - how the conscious and unconscious motivations are incited by the food publicity, - which is the degree of agreement between these motivations and that show off by the research works on food behavior, - what is the coherence between the food pictures data and the right and validated knowledge in human nutrition
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Theses
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http://docnum.univ-lorraine.fr/prive/BUL_T_1992_0001_DEBRY_1.pdf
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https://hal.univ-lorraine.fr/tel-01776746
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Submitted on : Tuesday, April 24, 2018 - 4:05:53 PM
Last modification on : Wednesday, April 25, 2018 - 1:32:14 AM

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Annick Debry. Analyse de l'image publicitaire de l’aliment dans la presse écrite : ses relations avec le comportement du consommateur et les données nutritionnelles. Sciences de l'information et de la communication. Université Nancy 2, 1992. Français. ⟨NNT : 1992NAN21001⟩. ⟨tel-01776746⟩

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