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De la consommation collaborative à l’économie de plateformes : étude des transactions entre particuliers dans l’espace socio-numérique

Abstract : The last decade has been marked by the emergence of numerous economic models associated with the notion of collaborative consumption. These consumption contexts need consumers to conduct new activities. This research aims to provide a theoretical understanding of these emerging practices. The notion of collaborative consumption itself is an important part of the phenomenon that we try to understand but doesn’t help us to circumscribe the object of this research. Indeed, the definitions proposed by researchers and by consumers do not allow to identify the specificity of collaborative practices. In this context, we choose to define the research object from a spatial point of view. The massive diffusion of digital technologies makes it possible to link spaces which were previously separate. It allows to carry out transactions that mix elements which traditionally belonged to the economic sphere or to the domestic sphere. This research is therefore limited to these transactions initiated online, i.e. those specific to a platform economy. A theory of science inspired by the pragmatist tradition and a mainly ethnographic methodological apparatus were used to study these transactions. Our study of the website www.leboncoin.fr allows us to identify how this platform fosters the acquisition of market skills without managing to solve the social exclusion inherent to this intermediation model. Our study of private renting initiated online allows us to explore the relationships between users and platforms induced by a more bureaucratic intermediation model. We also show the professionalization of practices. This work allows us to conclude that collaborative consumption is above all a set of narratives that accompany and legitimize platform capitalism and that intermediation relationships cannot be understood without taking into account the way in which consumers perform them and try to transform them.
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Submitted on : Monday, March 23, 2020 - 3:21:38 PM
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  • HAL Id : tel-02515628, version 1


Adrien Bailly. De la consommation collaborative à l’économie de plateformes : étude des transactions entre particuliers dans l’espace socio-numérique. Gestion et management. Université de Lorraine, 2019. Français. ⟨NNT : 2019LORR0220⟩. ⟨tel-02515628⟩



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