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L’influence de l’environnement sur l’évolution du business model de l’entreprise : une approche par les capacités dynamiques

Abstract : Most of the work focusing on the evolution of Business Models (BM) focuses on internal factors such as the manager's strategic choices in terms of customers, activities or resources. External or environmental factors as determinants in the evolution of BM remain largely unexplored. The conception of the environment commonly accepted in BM approaches considers that the latter is produced by the thinking and actions of leaders rather than being imposed on them. Starting from a review of the literature focusing on the BM component approach as an analytical framework and more particularly the RCOV model (Warnier, Lecocq and Demil, 2006) and dynamic capacities (Teece, 2007, 2017), this contribution proposes to deal with the influence of an institutional environmental variable, namely international accreditations (EQUIS, AACSB) on a French management school, Burgundy School of Business. By integrating an environment variable through dynamic capacities, we propose to enrich this RCOV model with new analysis proposals not only in the BM components but also in the possible interactions between the different components. To validate our proposals and feed our theoretical framework which seeks to integrate the environment-accreditation variable in the RCOV model, we propose to carry out an exploratory case study on BSB (Burgundy School of Business) which saw its BM transform following the rise in power accreditations. All components of the school's BM have been impacted by international accreditations. We thus rehabilitate the driving role of the environment by highlighting the development of a dynamic capacity of accreditation in the evolution or even the transformation of the BM of companies and seek to characterize the BM of the company on the basis of modifications components.
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Submitted on : Monday, September 14, 2020 - 10:09:52 AM
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Djamal Fellag. L’influence de l’environnement sur l’évolution du business model de l’entreprise : une approche par les capacités dynamiques. Gestion et management. Université de Lorraine, 2020. Français. ⟨NNT : 2020LORR0027⟩. ⟨tel-02937526⟩



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