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Fostering open innovation relationships between large corporations and startups. Implementation in the French ecosystem

Abstract : "The whale has nothing to learn from plankton", this is how one could summarize the approach of the large groups vis-a-vis startups during the 20th century... However, following the 2008 crisis, the innovation policy of large groups integrates an approach to startups. The rapid pace of business evolution is stretching typical large corporation strategies. Hence, large corporations must seek to adopt an agile approach; borrowed from the startup approach. Rather than changing their own playbook; large groups aim to embrace open innovation as a way to evolve and meet any new business context. As a matter of fact, startups and large corporations have opposed strategies: startups are looking for product-market fit and exponential growth whereas large corporations are focused on optimization and profitability development. Yet, large corporations propose more and more open innovation plans targeting startups. In this thesis, we propose an analysis of the current practices in the corporate world to assess this apparent paradox. Thus, our central research question is: How to show the adequation between the needs of a startup and an open innovation plan of a large corporation by proposing a framework for a systematic and exhaustive analysis of the relationships between large corporations and startups? • What are the startups' needs? Are they evolving as the startup becomes more mature? • How to design tools for a systematic and exhaustive understanding of the open innovation plans and the support provided? • Is there an approach to identify the adequation between startup's needs and large corporation supports? We propose a maturity-grid-based framework to analyze the expected added value of open innovation measures proposed by large corporations. We build our grid on two scales: 1) on the type of engagement and relationships between large corporations and startups; 2) on the domains that the development of a startup should consider under the lens of the new ISO standards on innovation management ISO56000 series. We implement this framework for the French ecosystem (CAC 40 companies) with French startups survey and interviews of large corporations out of CAC 40 group. Finally, we validate our approach and findings with external stakeholders to our research. We have sketched several aspects of the large companies and startups interactions. Such interactions will increase in the near future, leading to new modes of cooperation especially after COVID-19 crisis. This work could serve as a basis for their future study.
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Submitted on : Tuesday, July 13, 2021 - 12:00:51 PM
Last modification on : Wednesday, July 14, 2021 - 3:42:13 AM

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Alice Bigault de Casanove. Fostering open innovation relationships between large corporations and startups. Implementation in the French ecosystem. Business administration. Université de Lorraine, 2020. English. ⟨NNT : 2020LORR0268⟩. ⟨tel-03285385⟩

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