Cultural Differences in Consumer Response to nostalgic advertising: an extended abstract - Université de Lorraine Access content directly
Conference Papers Year : 2014
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hal-01375359 , version 1 (03-10-2016)

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  • HAL Id : hal-01375359 , version 1

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Christian Dianoux, John B. Ford, Jean-Luc Herrmann, Altaf Merchant. Cultural Differences in Consumer Response to nostalgic advertising: an extended abstract. Academy of Marketing Science Annual Conference, Academy of Marketing Science, May 2014, Indianapolis, United States. ⟨hal-01375359⟩
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