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Cultural Differences in Consumer Response to nostalgic advertising: an extended abstract

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https://hal.univ-lorraine.fr/hal-01375359
Contributor : Cerefige Ul <>
Submitted on : Monday, October 3, 2016 - 9:10:38 AM
Last modification on : Tuesday, November 24, 2020 - 6:10:02 PM

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  • HAL Id : hal-01375359, version 1

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Christian Dianoux, John B. Ford, Jean-Luc Herrmann, Altaf Merchant. Cultural Differences in Consumer Response to nostalgic advertising: an extended abstract. Academy of Marketing Science Annual Conference, Academy of Marketing Science, May 2014, Indianapolis, United States. ⟨hal-01375359⟩

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