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https://hal.univ-lorraine.fr/hal-01375359
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- HAL Id : hal-01375359 , version 1
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Christian Dianoux, John B. Ford, Jean-Luc Herrmann, Altaf Merchant. Cultural Differences in Consumer Response to nostalgic advertising: an extended abstract. Academy of Marketing Science Annual Conference, Academy of Marketing Science, May 2014, Indianapolis, United States. ⟨hal-01375359⟩
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