Cultural Differences in Consumer Response to nostalgic advertising: an extended abstract

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Communication dans un congrès
Academy of Marketing Science Annual Conference, May 2014, Indianapolis, United States. Michael W. Obal, Nina Krey, Christian Bushardt Ed., Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference, 2014
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https://hal.univ-lorraine.fr/hal-01375359
Contributeur : Cerefige Ul <>
Soumis le : lundi 3 octobre 2016 - 09:10:38
Dernière modification le : mardi 3 avril 2018 - 12:11:38

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  • HAL Id : hal-01375359, version 1

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Christian Dianoux, John B. Ford, Jean-Luc Herrmann, Altaf Merchant. Cultural Differences in Consumer Response to nostalgic advertising: an extended abstract. Academy of Marketing Science Annual Conference, May 2014, Indianapolis, United States. Michael W. Obal, Nina Krey, Christian Bushardt Ed., Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference, 2014. 〈hal-01375359〉

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