https://hal.univ-lorraine.fr/hal-01375865 Contributor : Cerefige UlConnect in order to contact the contributor Submitted on : Monday, October 3, 2016 - 4:20:02 PM Last modification on : Friday, February 11, 2022 - 6:32:03 PM
Julien Jouny, E. Rivier, Björn Walliser. L’impact du parrainage sportif sur le public interne des PME parrains. Congrès AFM de Montpellier, AFM, Association française du Marketing, May 2014, Montpellier, France. ⟨hal-01375865⟩