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Conference papers

L’impact du parrainage sportif sur le public interne des PME parrains

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Conference papers
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https://hal.univ-lorraine.fr/hal-01375865
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Submitted on : Monday, October 3, 2016 - 4:20:02 PM
Last modification on : Friday, February 11, 2022 - 6:32:03 PM

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  • HAL Id : hal-01375865, version 1

Citation

Julien Jouny, E. Rivier, Björn Walliser. L’impact du parrainage sportif sur le public interne des PME parrains. Congrès AFM de Montpellier, AFM, Association française du Marketing, May 2014, Montpellier, France. ⟨hal-01375865⟩

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