Conference Papers
Year : 2014
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https://hal.univ-lorraine.fr/hal-01375865
Submitted on : Monday, October 3, 2016-4:20:02 PM
Last modification on : Monday, July 1, 2024-3:34:04 PM
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- HAL Id : hal-01375865 , version 1
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Julien Jouny, E. Rivier, Björn Walliser. L’impact du parrainage sportif sur le public interne des PME parrains. Congrès AFM de Montpellier, AFM, Association française du Marketing, May 2014, Montpellier, France. ⟨hal-01375865⟩
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