Conference Papers
Year : 2014
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https://hal.univ-lorraine.fr/hal-01376528
Submitted on : Wednesday, October 5, 2016-10:06:02 AM
Last modification on : Tuesday, September 12, 2023-2:14:15 PM
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- HAL Id : hal-01376528 , version 1
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Dan Petrovici, Christian Dianoux, John Ford, Jean-Luc Herrmann, Jerryl Whitelock. Comparative advertising’s novelty and persuasion outcomes: insights from France, United Kingdom and United States. 43rd annual conference EMAC 2014: Paradigm shifts & Interactions , EMAC, European Marketing Academy, Jun 2014, Valence Spain. ⟨hal-01376528⟩
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