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Comparative advertising’s novelty and persuasion outcomes: insights from France, United Kingdom and United States

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https://hal.univ-lorraine.fr/hal-01376528
Contributor : Cerefige Ul <>
Submitted on : Wednesday, October 5, 2016 - 10:06:02 AM
Last modification on : Monday, March 29, 2021 - 11:30:03 AM

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  • HAL Id : hal-01376528, version 1

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Dan Petrovici, Christian Dianoux, John Ford, Jean-Luc Herrmann, Jerryl Whitelock. Comparative advertising’s novelty and persuasion outcomes: insights from France, United Kingdom and United States. 43rd annual conference EMAC 2014: Paradigm shifts & Interactions , EMAC, European Marketing Academy, Jun 2014, Valence Spain. ⟨hal-01376528⟩

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