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Conference Papers Year : 2014

Comparative advertising’s novelty and persuasion outcomes: insights from France, United Kingdom and United States

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hal-01376528 , version 1 (05-10-2016)

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  • HAL Id : hal-01376528 , version 1

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Dan Petrovici, Christian Dianoux, John Ford, Jean-Luc Herrmann, Jerryl Whitelock. Comparative advertising’s novelty and persuasion outcomes: insights from France, United Kingdom and United States. 43rd annual conference EMAC 2014: Paradigm shifts & Interactions , EMAC, European Marketing Academy, Jun 2014, Valence Spain. ⟨hal-01376528⟩
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