Images and Representations of the Mobile Internet

Abstract : The goal of this edited volume – which this chapter is part of –, is to analyze the advent of images and their impact on emerging uses of the mobile phone, including personal mobile television, photos, videos, and the mobile Internet. In this chapter, we chose to analyze the images created and produced through emerging mobile Internet uses (iPhone has just been launched in nov. 2007 through Europe). What are the social representations of the mobile internet, its uses and its users? And how are they built? We limited this vast question to three main aspects. In the first part, we will analyze the image of the mobile internet user as it is constructed by various audience measurements (cf. the construction of television audiences, Méadel, 2009, 2010, Méadel & Bourdon, 2009). In the second part, we will study the image produced in the public space by network operators and manufacturers (by analyzing some controversies in public space). Finally, we will focus on the users (early adopters in our survey in 2009).
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Chapitre d'ouvrage
Images in Mobile Communication, VS VERLAG / SPRINGER, pp.143-165, 2012, coll. VS RESEARCH, 978-3-531-17992-6. 〈http://www.springer.com/us/book/9783531179926〉
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Corinne Martin. Images and Representations of the Mobile Internet. Images in Mobile Communication, VS VERLAG / SPRINGER, pp.143-165, 2012, coll. VS RESEARCH, 978-3-531-17992-6. 〈http://www.springer.com/us/book/9783531179926〉. 〈hal-01479204〉

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