Conference Papers
Year : 2015
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https://hal.univ-lorraine.fr/hal-01697537
Submitted on : Wednesday, January 31, 2018-12:23:44 PM
Last modification on : Tuesday, September 12, 2023-2:14:15 PM
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- HAL Id : hal-01697537 , version 1
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Lydie Belaud, Sandrine Heitz-Spahn. Free to Play ou Free to Pay? Farmville ou le social gaming fermier : Une approche transactionnelle de la confiance. 1ère Journée de Recherche en Marketing du Grand Est, CREGO, Mar 2015, Dijon, France. ⟨hal-01697537⟩
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