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La marque 2.0: l'humilité comme condition nécessaire de la relation marque consommateur?

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https://hal.univ-lorraine.fr/hal-01697924
Contributor : Cerefige Ul <>
Submitted on : Wednesday, January 31, 2018 - 4:30:13 PM
Last modification on : Monday, March 29, 2021 - 11:30:03 AM
Long-term archiving on: : Friday, May 25, 2018 - 7:36:24 PM

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  • HAL Id : hal-01697924, version 1

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Gilles Séré de Lanauze, Béatrice Siadou-Martin. La marque 2.0: l'humilité comme condition nécessaire de la relation marque consommateur?. 18ième Colloque Etienne Thil, Oct 2015, Paris, France. ⟨hal-01697924⟩

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