L'événementiel en santé : un outil de communication en promotion de la santé : mise en place de la 3ème édition de la Fraîch'attitude de Lille

Abstract : About 32 % of French population today is affected by overweight. This evolution is due to several health determiners: an increase of food intake rich in fats and in sugars accompanied with a decline of physical exercise. Overweight has numerous consequences for health: cardiovascular diseases, diabetes, high blood pressure? For these reasons, it is important to prevent it from the youngest age. The government addressed this problem by launching in 2001 the first Programme National de Nutrition Santé (plan to improve public health by acting on one of its major determiners: nutrition). This plan was renewed in 2006. Interfel (Interprofession of fruit and vegetable) inaugurated in 2005 the first "Fraîch'attitude" week, centred on the promotion of fruit and vegetable and the practice of physical activity with children and general public to answer this problem. This report presents the implementation of the 2011 "Fraîch'attitude" week in Lille City.
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Master thesis
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http://docnum.univ-lorraine.fr/public/SCDMED_MSPM_2011_GAIMON_ADELINE.pdf
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Adeline Gaimon. L'événementiel en santé : un outil de communication en promotion de la santé : mise en place de la 3ème édition de la Fraîch'attitude de Lille. Santé publique et épidémiologie. 2011. ⟨hal-01877832⟩

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