L'attente du spectateur et la vision des gestionnaires d'une franchise sportive : une prise en compte nécessaire pour valoriser l'image de la boxe

Abstract : This is an evidence! Boxing has to date a negative image, particularly in France. This is because of a complex organization, its violence level and a poor mediatization. Great yesterday champions, who could unleash a lot of people, moved over anonymous boxers and gymnasiums are now empty. Fortunately, a new championship was created for this 2010-2011 season, World Series of Boxing (WSB). This championship takes on 12 franchises around the world, including one in France, Paris United. This is a real opportunity in order to give a positive image for a dying sport. This system is new in Europe and American franchises crowned with success have not to be transposed, but adapted to the European mentalities. Sport franchise benefits from no federal constraints, because managed as a firm. That is why this study is interested in case of Paris United and its means of action to become attractive. Current and potential spectators? waits and managers? views have to be taken into account for satisfy this clientele. To determinate precisely these waits and objectives, a study including questionnaires and discussions was leaded. Finally realistic propositions have been put and could turn Paris United toward a strategic placing.
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Master thesis
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Thomas Dalla-Valle. L'attente du spectateur et la vision des gestionnaires d'une franchise sportive : une prise en compte nécessaire pour valoriser l'image de la boxe. Sociologie. 2011. ⟨hal-01878215⟩

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