THE EFFECT OF COLOR IN ONLINE CONSUMER REVIEWS ON CONSUMER EVALUATIONS

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https://hal.univ-lorraine.fr/hal-02153146
Contributor : Gautier Lombard <>
Submitted on : Wednesday, June 12, 2019 - 8:53:02 AM
Last modification on : Thursday, June 13, 2019 - 1:23:39 AM

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Gautier Lombard. THE EFFECT OF COLOR IN ONLINE CONSUMER REVIEWS ON CONSUMER EVALUATIONS. Academy of Marketing Science World Marketing Congress, Jun 2018, Porto, Portugal. ⟨hal-02153146⟩

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