THE EFFECT OF COLOR IN ONLINE CONSUMER REVIEWS ON CONSUMER EVALUATIONS - Université de Lorraine Access content directly
Conference Papers Year : 2018
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hal-02153146 , version 1 (12-06-2019)

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  • HAL Id : hal-02153146 , version 1

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Gautier Lombard. THE EFFECT OF COLOR IN ONLINE CONSUMER REVIEWS ON CONSUMER EVALUATIONS. Academy of Marketing Science World Marketing Congress, Jun 2018, Porto, Portugal. ⟨hal-02153146⟩
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