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Perception without awareness of supraliminal stimuli: A critical review and a proposition for an integrated model

Abstract : This article offers a critical review of marketing research focused on the effects of supraliminal stimuli perceived in the absence of awareness. On the basis of findings emerging from the literature related to memory accessibility, likelihood of inclusion in the consideration set, evaluation and likelihood of consumer choice, we progressively derive 10 research proposals. Finally, we propose an integrated model and outline priority avenues for future research.
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https://hal.univ-lorraine.fr/hal-02169804
Contributor : Mathieu Kacha Connect in order to contact the contributor
Submitted on : Monday, July 1, 2019 - 3:05:09 PM
Last modification on : Friday, September 9, 2022 - 2:57:56 PM

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Christian Derbaix, Jean-Luc Herrmann, Mathieu Kacha. Perception without awareness of supraliminal stimuli: A critical review and a proposition for an integrated model. Recherche et Applications en Marketing (English Edition), 2014, 29 (2), pp.57-74. ⟨10.1177/2051570714533473⟩. ⟨hal-02169804⟩

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